How to Create a Photography Portfolio to Gain More Clients


Like most fields in the art realm, having a photography portfolio is an integral part of growing and thriving as a photographer. Considering photography is a visual art, it’s crucial to have an extensive portfolio showcasing your work. Virtually every client you’ll end up meeting with will want to see your work in one way or another. No matter what the particular niche of photography you’re doing is, it’s crucial to have a central hub of who you are, your work, vision, and accomplishments.

Since photography is an ever-growing field that’s continually evolving and changing, photographers of all levels might be confused about how to properly create a portfolio. If you fall under this category, luckily, it’s a straightforward and easy process.

No matter what your background or goals include, don’t let anything sway you from creating your very own portfolio. Nonetheless, we’re going to discuss how you can create a photography portfolio to gain more clients. Let’s get started!


Photo by Anete Lūsiņa on Unsplash

Whether you’re aware of it or not, every person in the photography world should have a website of some kind. Whether it’s used purely for a portfolio or something related in the field, sites are crucial in this particular subject. Plus, there are countless ways to easily create a pure portfolio online. In fact, Adobe offers a portfolio builder that allows you to easily create a portfolio.

Other than Adobe’s services, there are a plethora of other website builders that’ll work great for a portfolio. Outside of a pure portfolio, considering building a website to establish yourself in a variety of ways. Having your work showcased is a vital part of a portfolio. Plus, consider creating a blog, promoting news, and sharing content as an excellent simple way to help build yourself and reach a broader audience.

Attract an Audience and Create Your Own Identity

Outside of building a website and promoting yourself as a photographer, you need to realize what your niche is and who you’ll attract. No matter how broad of a photographer you might think are, there are at least a few main points that tend to be your forte. With this in mind, craft your building blocks to be about what you offer.

Presenting yourself as who you truly are will properly attract the right audience. In simple terms, don’t showcase abstract photos as your main point if you’re primarily a concert photographer. Branding is essential, and that’s part of the reason you need to diligent on what you plan on creating.

Create a Shop

Photo by Brooke Lark on Unsplash

Building a correct portfolio and website are great, but adding a shop is a nice touch that’ll enhance your overall representation. People tend to work with photographers who have a wide range of work to show, primarily if they sell prints or merchandise of any kind. Plus, having a shop will earn you a bit of extra income.

If you’re completely clueless about what you can sell in your shop, don’t worry about it too much. Try to think of something simple that represents what you’re offering. T-Shirts are simple and effective that’ll work for anyone, but consider selling a few prints of your work. Either way, a shop is a nice added touch that’ll gain more attention with your portfolio.

Stay Consistent

Lastly, make sure you stay consistent with whatever particular style or niche you end up presenting. Consistency is a fundamental building block in any work field, and it’s especially the case with photography. Basically, don’t procrastinate and continue to add to your portfolio. Keep in mind to only add work worth deeming, but make sure you’re consistent with it.

It’s completely pointless to build a portfolio just for it to be ignored immediately after. As humans, we have a difficult time properly thriving when things become uninteresting, thus, create a schedule and stick with it. Don’t be afraid to venture outside of the norm and build a more substantial appeal for more clients.


Hopefully, you have the knowledge ready to create a photography portfolio to gain more clients. Remember how important it is to have a portfolio in this field properly and to not procrastinate with it. No matter what your level of expertise is, a portfolio is always a must.

For more articles, videos, and other information surrounding photography, follow Anthony Morganti on YouTube and Instagram.

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