I think most photographers have a go-to lighting setup — that is a specific positioning of their studio strobes or flashes to give them a specific look they love. For me, I love the classic beauty setup using two lights or one light and a reflector in a clamshell orientation. Positioning the lights and/or reflector in that way result in a nice even light to the subject’s face that I adore.
In the video, Gavin Hoey, for Adorama TV, goes over how he does the classic clamshell beauty lighting — something every photographer should know how to do. He uses a softbox for his main light whereas I prefer to use a beauty dish.